With a deep understanding of vfx, motion design, realtime gaming technology, interactive design and broadcast TV production, Lawrence moves flexibly across styles and techniques without creative limits.
Lawrence has built internal and external creative and production teams, and worked within the entertainment, sports, and interactive industries. The value he brings his client's productions is the extensive experience and skills of the 15 years he has spent in virtual production, ICVFX (in-camera vfx), mixed reality, and augmented reality for commercials and LIVE broadcast.
He’s directed innovative attention-grabbing films for major brands worldwide such as ESPN, Dos Equis, Scion, Verizon, NBC Universal, and SuperBowl to name a few, and has worked with top celebrities like Madonna, Luke Bryan, Mariah Carey, Carrie Underwood, and Celine Dion. He has won multiple industry awards, among them an Emmy, Promax BDA, Lumiere, and a Disney Imagineering Award.
Lawrence’s powerful directing style allows him to harmoniously combine beautiful live action with realtime vfx, making his work exceptionally captivating and unique while creating a truly organic experience onset for both talent and production.
Bring Lawrence into the project for the bidding and planning phases to consult on tech stack, creative approach, and resourcing. He typically interfaces with the production's producers, Art Department, Lighting Designer, DP and Director.
Lawrence works as or with the creative director leading the tech viz planning and developmnent right within UE4, including shot design, and novel approaches to getting the amazing shots accomplished . Here he works closely with all departments including CG, Tech Art, engineering and creative vendors.
Acting as the onset supervisor over all realtime visuals, ICVFX and tech implementation, Lawrence is the right hand of both the Director and DP during the virtual production buildout, rehearsal and shoot. This includes traditional VFX supervision.
As a VP Director, after the shoot, Lawrence supervises all post requirements using UE4, and composite software. while leveraging all data acquired onset.
As the creative director, he carefully continues all of the creative oversight that started in preproduction ensuring the creative and client's vision is seen to fruition.