Home | Lumamix VAD Studio

We blend realities

DISCOVER A CREATIVE COLLECTIVE, FOCUSED ON DELIVERING CONTENT FOR VIRTUAL PRODUCTION

Discover

We are a studio collective specializing in photo realistic and design-driven environments for VP (Virtual Production) and ICVFX (In-Camera VFX).

Our Vision

We're committed to providing film-quality VAD content, optimized for LED volumes, at a price that makes shooting Virtual Production accessible to all.

LUMAMIX IS THE BRIDGE BETWEEN CREATIVES AND THE VOLUME STAGE

At the start of award, we become your personal consultants regarding any part of the VAD process, from art to content functionality. We will chat through all the various bits with any stakeholder from the Director, DOP, Production Design, to stage tech staff. Our goal is to set expectations and enable the most creative flexibility onset.

We are the Bridge

WE BRING YOUR CREATIVE VISION TO LIFE

Creative Execution

Through high quality 3D concept art, virtual set designs, creative techviz, bespoke CG, custom animation, and programming, our artists deliver the beautiful worlds that your commercials are in need of.

We categorize three types of VAD content:

2D I 2.5D I 3D

2D

Efficiency guides our storytelling; simplicity often proves best. Employing an LED volume akin to rear-projection, we wrap 2D live-action plates for immersive environments, leveraging natural lighting to enhance talent and set within.

2.5D

For a more sophisticated touch, precise camera tracking syncs with digital scenes on LED walls. Simplifying the setup, this 2.5D approach layers flat animated matte painting cutouts, creating depth through parallax. This method efficiently enhances realism and depth in visuals.

3D

Accurate camera tracking syncs physical and digital movements, utilizing real-time game engines for seamless integration of complex full volumetric scenes with live elements. Offering flexibility with real-time CGI elements, this sophisticated full 3D approach allows for dynamic lighting, trigger-able animations, and movable virtual set pieces, enhancing efficiency and creativity onset.

OUR UNIQUE CONCEPT GIVES US THE EDGE

Production Process

With experience we have developed processes that eliminate the guesswork from client, agency, and production regarding creating content for virtual production. It is these production methodologies that allow us to charge less for our creations and increase the successes onset.

Art Process

Developing VAD demands artists possessing a distinctive array of skills. Our extensive network comprises tech artists, lighters, environment artists, animators, and developers proficient not only in crafting photo-realistic environments but also in designing conceptually rich worlds.

However, the challenge extends beyond creating aesthetically pleasing art. The true complexity lies in preserving visual quality while ensuring optimal performance through meticulous scene optimization.

Our Edge

Delivering content to an LED volume stage has specific requirements with unique workflows and skillsets.

Our team has developed VAD content for blockbuster films, TV episodics and advertising for years.

Global Network of Hollywood Artists

Imagine tapping into a global network of talented Hollywood artists, seamlessly integrated into your projects. These artists bring a wealth of experience and skill to the table, elevating your endeavors with the quality and production value one would expect. Beyond their impressive backgrounds, they're genuinely committed to bringing your vision to life, ensuring each project is polished to perfection.

Decentralization Pipeline

Decentralization is a powerful tool for cutting costs by removing the need for expensive office spaces and associated overhead. By allowing our teams to work remotely, we can avoid the high costs of leasing office space and reduce expenses on utilities, equipment, and maintenance. This approach not only saves money but also allows us to access a global talent pool, enabling us to hire skilled professionals without geographical limitations.

For this paradigm to work, Lumamix has built a pipeline that allows the seamless integration of our teams so that they can simultaneously work together on the same projects.